MEDIA RELEASE_ COUTURE ARMADALE COMPLETES: A TESTAMENT TO GRACE, SOPHISTICATION, AND TIMELESS DESIGN

A Landmark Residential Project by Melbournia Group

The highly anticipated residential development, Couture Armadale, has reached its completion, setting a benchmark for elegance and refinement in an urban setting. Developed by Melbournia Group under the direction of Kevin Fong, this project stands out as a rare achievement in an environment where few residential projects are successfully concluding.

Kevin Fong, director of Melbournia Group, expressed his enthusiasm about the realisation of Couture Armadale’s architectural vision. "The project is a true visualisation of its initial concept, seamlessly tied to the local geographic charm. It is exciting to see the finished product—its visual impact and living concept speak for themselves," Fong remarked. Purchasers have been delighted, citing the thoughtful design and unparalleled attention to detail as key factors in their satisfaction.

Couture Armadale comprises 19 luxury apartments, including two exquisite penthouses on the top level and a selection of ground-level apartments, each surrounded by individual landscaped gardens. The four-storey building also features a rooftop garden with city and glimpse of the bay views and two basement carparks, offering residents both convenience and a sense of privacy.

Half of the apartments were sold prior at the start of construction, with prices averaging $16,529 per square meter and penthouses fetching $22,000 per square meter—a record-breaking figure for off-the-plan apartments in Armadale at the time. One buyer who purchased three apartments including a penthouse in the development said, “I love the project vision and what it has brought to life.” A true local who used to live in the prestigious area, loving the convenient surroundings and the lifestyle it has to offer.

Located in the picturesque and historic Armadale neighbourhood, Couture Armadale offers residents access to an established urban community. The project is situated just 300 meters from Glenferrie Road and Malvern Central, placing shopping, fine dining, transport links, and prestigious schools within easy reach. Its proximity to Melbourne’s center only enhances its appeal.

Melbournia Group has designed Couture Armadale with meticulous care, ensuring it appeals to a specific target market. "This project may not be for everyone, but it is perfect for the right audience. We don’t need everyone to buy—we just need those who truly appreciate its story and soul" Fong stated. The development emphasises creating value where it counts, shaping the future of the community while respecting the past. The project has also achieved an impressive 7.4 star average NatHERS rating while using a combination of sustainability principles of storm water harvesting, solar panels, thermal break double glazed windows and is acoustically engineered to provide excellent comfort for the residences.

Couture Armadale represents the culmination of a vision rooted in elegance, thoughtful detail, and timeless sophistication. As residences step into their new homes, they step into a lifestyle defined by grace, convenience, and architectural brilliance. Melbournia Group’s commitment to quality ensures that this landmark project will continue to shape the future of Armadale’s community for years to come.

-ENDS-

For further information contact:

Marketing and Communications | Melbournia Group

email: marketing@melbourniagroup.com.au

Available assets

Architecture Photos by Peter Bennetts

1. Exterior

• Facade
• Entrance
• Lion Head Fountain
• Gate
• Rooftop terrace

2. Interior

• Lobby

3. 301 Penthouse Interior

• Interior Bathroom
• Kitchen
• Living
• Balcony